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This project formed part of a year long series of art, installation and architecture events staged in various public locations throughout Los Angeles.  This was the most spectacular location - the Mount Lee Drive trail leading up to the iconic Hollywood sign.


By recreating these giant, three dimensional letters on a human scale and placing them on the public trail, visitors were able to touch, hold and have their photo taken with this most popular and recognised symbol of Los Angeles.


The accompanying viewfinders introduced a playful narrative that suggested how the letters might have got there, and at the same time imagines how the loss of such an landmark might affect this legendary vista.


There is no vehicle acces after a certain point up the trail, so in order that they were light enough to be physically carried up the trail, the letters were cut and constructed by hand using lightweight white polyfoam and hot glue. The viewfinders were constructed from a plumbing section and mounted on to simple timber rods, then sprayed with the candy striped language of the  'Danger: Falling Rocks" signs found at various points along the trail.


After the event ended, the letters continued to enjoy a  second phase of life transformed into outdoor furniture for a party at the foot of the hill. Eventually they became formwork for a concrete pour and now exist for eternity as public seating in a car park, as if the letters found their final resting place after tumbling down the full extent of the trail, becoming petrified permanent versions of themselves, like a re-appropriated, supergraphic ruin.


Fallen Icon

Hollywood Hills

© Jamie Kowal_otr5_098 © Jamie Kowal_otr5_109 © Jamie Kowal_otr5_101 lunch Y_in landscape viewfinder_yellow D_with dog Courtesy On the Road_IMG_4112 Courtesy On the Road_IMG_4046 10 © Nicholas Hannah_4363